Compare.com launched in 2013 with the financial backing of Admiral Group of the United Kingdom. Compare.com has a sister company, Confused.com that offers a car insurance comparison site in the U.K. Compare is headquartered in Richmond, VA and has about 100 employees.
The Home Insurance Guide uses a proprietary algorithm to evaluate the home insurance options presented. Factors include financial strength of the company, breadth of insurance products, pricing and customer service. In addition, The Home Insurance Guide conducts an invite-only annual survey and interviews home insurance agents to gain the insights from those whose job it is to understand and recommend the best insurance companies for their clients. Use of The Home Insurance Guide’s 2020 reviews by third parties without the express written consent of The Home Insurance Guide is prohibited.